A clearance price set in late October is a price signal your shoppers remember in late November. So the clean way to clear dead stock before Black Friday is the opposite of a store-wide sale. The five rules we use:
Aim at the item: days since the last sale and weeks of cover. Only products bad on both.
Put a floor under the price: never below cost, and never deeper than your Black Friday discount.
Choose the narrowest channel.
Date the end.
Look a week later.
In Lumnya, the Liquidation Planner runs a concrete version every day. It flags a product only with at least 5 units, at most one order in the current and previous two months, and 30+ days since it was created. Its first proposal starts at 10%, adds 5 points when the margin is healthy, and never goes above 30% or the store’s own maximum discount. Every action is logged.
The full checklist: https://lumnya.ai/blog/clear-dead-stock-before-black-friday
