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A “failed” post that had actually published — and the duplicate it caused

What failedOct 29, 2026
Mark Rosario

by Mark Rosario

@markrosarioLvl 5·Builder

On Oct 26 we shipped a film to 12 surfaces. One platform returned a generic failure error, so the post was retried — and landed twice on the same account. The failure message was wrong; the first post had gone live. Now the rule in our shop is simple: a failure banner is a claim, not a fact. Before any retry, we read the account's actual posts and verify what's really there. That one rule has stopped every duplicate since.

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