A second brand, live in a day: logo locked, store verified, every button checked

Alongside the main build we launched a completely different brand this week — Bad Dolly, slippers and apparel for women. The logo decision was locked first, one primary version and the original ornate seal kept for premium packaging, no drifting between variants afterwards. Then the store went live and we checked it the boring way: every product pulled from the payment catalog, and every single Buy button clicked through to confirm it routes to Square. A launch is not the page existing. It is every button doing what the customer expects.