Shipping to 12 surfaces at once — with a read-back on every single one

When we publish now, it goes everywhere at once — two Instagram accounts, Threads, Facebook page and personal profile, two TikToks, LinkedIn personal and page, Google Business, X, and YouTube — and then every surface is read back live with its link before we call it published. On Oct 27 a new video format launched 12 for 12 that way. Per-surface verification sounds slow. It is the opposite: it is how a one-person company ships like a team without losing track of what is actually live.