We shipped a video without watching it end to end — never again

Our Season 1 film came back with frozen frames, lips that were not moving, and an ending that was off. The honest part: nobody on our side had watched the finished cut from beginning to end before it was presented as checked. A build report is not a watch-through. Now the rule is simple and it has no exceptions — no video is ever called checked until we personally watch the whole thing, start to finish, the way the audience will see it. It costs twenty minutes. It would have saved the whole delivery.