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Experiences

Paul's experiences

Read what @paul has shared while building in public.

Lvl 5·Builder
MarketingOct 15

I boosted a three line post for $10. About 450 followers in a day.

My best connect post on X was three lines and a photo: I'm 36 Solo founder from the Netherlands Looking to connect with more builders & indie hackers! Once it was already doing well, I boosted it for $10. Technically that's an ad. But nobody sees it that way. It's a normal post from a person, and people reply to…
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Lvl 5·Builder
What failedOct 14

I launched to 4,000 subscribers. One sale.

The weekend I went mountain biking with friends, I had just launched something to my email list of 4,000 subscribers. One sale. $200. That same month I was on track for $10k in revenue. A good month can still feel like a bad month when a launch flops. The emails went out perfectly. Automation wasn't the problem. Th…
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Lvl 5·Builder
How to/GuideOct 13

I was stuck at 400 followers for 9 months. Then I hit 2,000 in 17 days.

For 9 months, I sat at around 400 followers on X. I posted tips, frameworks and lessons I thought were valuable. Almost nobody saw them. Then I changed my strategy. 17 days later, I was at 2,000. 400 → 800 → 1,500 → 2,000. I didn't suddenly become a better writer. I kept posting the same kind of stuff. What changed…
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Lvl 5·Builder
What workedOct 13

91% of my sales come from email. On autopilot. Here's the system.

September closed at $14.3k. Roughly 91% of those sales came through one boring system: email. I'm a solo founder from the Netherlands with five products. For years, I was great at building and terrible at selling. You launch, nothing sells, and you build the next one. Often the product wasn't the problem. Nobody saw…
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